Infogroup is the leading provider of innovative business data, and marketing solutions that are proven to increase customer acquisition and retention. Libraries and library patrons love Infogroup’s ReferenceUSA and PatronLink databases.

ReferenceUSA is the premier source of business and residential information for reference and research. ReferenceUSA offers the most up-to-date data available in the market. In fact, our business and consumer databases are continuously updated from more than 5,000 public sources. With our help, your patrons will be able to:

  • Find jobs by job skills, location, and industry
  • Find business opportunities
  • Locate companies nationwide
  • Research business executives
  • View historical market trends
  • Track down addresses and phone numbers
  • Discover news articles for research

To learn more about how to search ReferenceUSA, visit our Learning Center and find training webinars, how-to guides, and more. You can also learn about us here.

Give Your Patrons Access to the Data They Need to …

CREATE EFFECTIVE MARKETING PLANS

Encourage patrons to use ReferenceUSA’s quality data to expand their marketing reach further than they thought possible.

CONDUCT COMPETITIVE ANALYSIS

Let patrons perform an in-depth analysis on their competition. They’ll be able to make the necessary adjustments to their marketing plan and keep moving forward.

SEARCH CAREER OPPORTUNITIES

Ensure that when your patrons are looking for a new job opportunity, they have an accurate, up-to-date list of employers who are looking for someone just like them.

RESEARCH POTENTIAL BUSINESS AREAS

When your patrons want to expand their business, show them nearby areas where similar businesses have opened their doors, where the competition 

Patronlink: Research Your Community. Know Your Patrons.

Using the most accurate, up-to-date data in the market, you can discover the unique characteristics of patrons in your community. Find key demographics, geographic, and even lifestyle characteristics. Then, identify new patrons that fit the characteristics of existing patrons so you can grow your programs, increase engagement, and much more.

Know the Key Characteristics for Your Community

Map out your service area to identify your community’s key characteristics:

  • Demographic characteristics: Use search selects such as age, household income, and kids
  • Lifestyle characteristics: Pinpoint lifestyle interests including hobbies

Find New Patrons and Increase Engagement

Equipped with accurate, quality data on existing and potential patrons, we’ll help you to identify new opportunities, recruit patrons, and even drive engagement within your community.

Analyze Your Data

PatronLink will help you analyze and visualize your data ensuring you uncover all existing opportunities such as:

  • Patrons that live near a specific location
  • Program opportunities for both patrons and non-patrons
  • Potential new patrons